{"product_id":"aaron-goldman-everything-i-know-about-marketing-i-learned-from-google","title":"Aaron Goldman - Everything I Know About Marketing I Learned From Google (2nd Hand Hardback)","description":"\u003ch5\u003eSynopsis \/ AI Summary\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003eAaron Goldman's Everything I Know About Marketing I Learned From Google is an entertaining and practical guide that uses Google's own business principles - from search and display to analytics and beyond - as a framework for modern marketing strategy.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing on Google's ten core philosophies, Goldman translates the tech giant's approach into actionable lessons for marketers at any level, blending sharp insight with a light touch that makes even complex digital concepts accessible and engaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlong the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. \u003cem\u003eKey principles include :\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTap into the Wisdom of Crowds : Get the signals you need directly from your customers.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eKeep It Simple, Stupid : Craft messages people can grasp in a nanosecond and pass along.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eDon’t Interrupt : Join the conversation - but avoid disrupting it.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eAct Like Content : Provide value, not sales pitches.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eTest Everything : Take no detail of your programme for granted; you can always improve.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eShow Off Your Assets : Distribute your brand everywhere.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNot only a business classic, also a smart, readable primer for anyone looking to sharpen their marketing thinking in the digital age.\u003c\/p\u003e\n\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFormat : Standard 2nd Hand Hardback with Dust Jacket\u003c\/li\u003e\n\u003cli\u003eCondition : Very Good\u003c\/li\u003e\n\u003cli\u003eCategory : Non-Fiction - Economics, Business \u0026amp; Money\u003c\/li\u003e\n\u003cli\u003ePublished : 2011 (McGraw Hill - USA)\u003c\/li\u003e\n\u003cli\u003eISBN : 9780071742894\u003c\/li\u003e\n\u003cli\u003eSKU : B004100\u003c\/li\u003e\n\u003cli\u003ePPC : SP500gm\u003c\/li\u003e\n\u003cli\u003eRRP : $26.95\u003c\/li\u003e\n\u003cli\u003eQuantity Available : 1 only.\u003cem\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eExternal Reviews\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e\"An essential book.\" - \u003c\/em\u003eBrian Morrissey, Digital Editor, Newsweek.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”\u003c\/em\u003e - Brian Morrissey, Digital Editor, Adweek.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.”\u003c\/em\u003e - Rishad Tobaccowala , Chief Strategy \u0026amp; Innovation Officer, Vivaki.\u003c\/p\u003e\n\u003ch5\u003eThe Author\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003eAaron Goldman \u003cspan\u003eis a marketing executive, author, and speaker with over two decades of experience in digital advertising. He has held senior roles at major agencies and technology companies, including serving as Chief Marketing Officer at Medialink and as a senior executive at Resolution Media, an Omnicom Group company. A long-time student of Google's business philosophy, Goldman has written extensively on search marketing, brand strategy, and the intersection of technology and advertising. He is a regular contributor to industry publications and a sought-after voice on digital marketing trends.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Campsie Books","offers":[{"title":"Default Title","offer_id":55544368923000,"sku":"B004100","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2444\/6393\/files\/Aaron-Goldman-Everything-I-Know-About-Marketing-I-Learned-From-Google.jpg?v=1777649634","url":"https:\/\/campsiebooks.com\/products\/aaron-goldman-everything-i-know-about-marketing-i-learned-from-google","provider":"Campsie Books","version":"1.0","type":"link"}