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Michael Evamy - Logo : The Reference Guide To Symbols & Logotypes (2nd Hand Paperback)

SKU B001631
  • Format : Thick, Squarish 2nd Hand Paperback.
  • Condition : Very Good
  • Category : Non-Fiction - Architecture, Design & Engineering
  • Published : 2007 (Laurence King)
  • ISBN : 9781780471802
  • SKU : B001631
  • PPC : SP720gm
  • RRP : £12.95
  • Quantity Available : 1 only.

Subtitled : Corporate Identity Book, Branding Reference for Designers and Design Students.

This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers.

By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands.

The book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also in an alphabetical index by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.

This is a complete, taxonomical guide to the history, development and style of identity design.

"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut.


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