Michael Evamy - Logo : The Reference Guide To Symbols & Logotypes (2nd Hand Paperback)
- Format : Thick, Squarish 2nd Hand Paperback.
- Condition : Very Good
- Category : Non-Fiction - Architecture, Design & Engineering
- Published : 2007 (Laurence King)
- ISBN : 9781780471802
- SKU : B001631
- PPC : SP720gm
- RRP : £12.95
- Quantity Available : 1 only.
Subtitled : Corporate Identity Book, Branding Reference for Designers and Design Students.
This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers.
By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands.
The book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also in an alphabetical index by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.
This is a complete, taxonomical guide to the history, development and style of identity design.
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut.
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