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Dale Vince - Manifesto (The Battle For Green Britain) (2nd Hand Paperback)
Synopsis
How one maverick entrepreneur took on UK energy . . . and won.
Evolve or die.
Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveller, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realised that to change the world he needed to be on the grid, not off it.
In 1996 he founded green energy company Ecotricity based on principles of social, financial and environmental sustainability, and changed the landscape of UK energy forever.
Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan football club, and amassed a fortune of over £120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud.
In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur.
This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto of hope for anyone who wants to change the world.
Details
- Format : Standard 2nd Hand Paperback
- Condition : As New
- Category : Non-Fiction - Economics, Business & Money
- Published : 2020 (This Edition 2023 - Penguin)
- ISBN : 9781529909852
- SKU : B003228
- PPC : LL300gm
- RRP : £9.99
- Quantity Available : 1 only.
External Reviews
"Revealing, inspiring and funny. This book is a joy to romp through, which is good, because its final chapter is the important truth we all need to hear and understand if we are to survive this mess we've made" - Chris Packham.
"I found Manifesto enthralling, thought-provoking and I learnt so much from it. Nor had I any idea that we had our own Archimedes living in The Cotswolds." - Jilly Cooper.
"This book is a great read. It works as an enjoyable read about a lifestyle very different from most and for which I now have better understanding and respect for. More importantly it addresses the biggest issues of our age, human induced climate change and how we can all play our part. Eco anxiety is real. Both my children suffer from it to a greater or lesser extent and I'm grateful to Dale for giving me (and them) reason for optimism." - Google Review.
The Author
Dale Vince OBE is a British green energy industrialist. A former New Age traveller, he is the owner of the electricity company Ecotricity. Born in Norfolk, he founded the Renewable Energy Company in 1995 and launched his first wind turbine in 1996.