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Mark H. McCormack - What They Don't Teach You At Harvard Business School (Book)
Synopsis
The International Bestseller.
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.
Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication.
What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.
Listen to McCormack as he tells you how to - read people - create the right first impression - take the leading edge - run and attend meetings - the secrets of successful selling and moving up within the organization.
McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner.
Details
- Format : Standard 2nd Hand Paperback
- Condition : Very Good (Almost As New)
- Category : Non-Fiction - Economics, Business & Money
- Published : 1984 (This Edition 2014 - Profile Books)
- ISBN : 9781781253397
- SKU : B002528
- PPC : LL300gm
- RRP : £9.99
- Quantity Available : 1 only.
External Reviews
". . . very practical steps outlined in this book. good read for managers, business leaders and even for employees. helps to outline ways to improve how well you interact in business."
"Delightfully incisive and insightful. One major aspect of this book which trumps all other self help books is that of McCormack emphasising individual paths. Rather than prescribing this as a "how to" book, it guides the reader through tips and advice that works for him, and justifies them . . . " - Google Reviews.
"Mark McCormack is an entrepreneur extraordinaire." - Daily Telegraph.
"Mark McCormack's book is a revelation." - Robert A. Anderson, Former Chairman Rockwell International.
"The undisputed king of sports marketing." - BBC Sport.
"He was a genius when it comes to sports marketing." - Tiger Woods.
"His legacy is international sport as we know it." - European PGA Tour chief Ken Schofield.