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Rebecca Saunders - Business The Amazon.com Way (2nd Hand Paperback)
SKU B000127
Original price
£3.70
-
Original price
£3.70
Original price
£3.70
£3.70
-
£3.70
Current price
£3.70
Synopsis
Amazon revolutionized the way the world buys books.
And now, after having toppled the bookselling giants (and mostly everyone else) on-line, Amazon's site is getting another makeover with pharmaceuticals, web auctions, and multimedia being added to its list of wares. But is Amazon pushing its luck or once more redefining the future of e-commerce?
Early secrets of the world’s most astonishing web business :
One: Live and Breathe E–Commerce
Two: Fill the Place with Entrepreneurs
Three: Focus
Four: Brand the Site
Five: Get and Keep Customers by Offering Great Value
Six: Develop Unbeatable Logistics
Seven: Stay Lean
Eight: Practice Technoleverage
Nine: Constantly Reinvent the Business
Ten: Grow with the Best
Details
- Format : Standard 2nd Hand Paperback
- Condition : Good
- Category : Non-Fiction - Economics, Business & Money
- Published : 1999 (Capstone)
- ISBN : 9781841120546
- SKU : B000127
- PPC : LL250gm
- RRP : £6.99
- Quantity Available : 1 only.
External Reviews
"An interesting and informative book about how Amazon.com came to be." - Goodreads Review.
'Business people are incurably nosy about their peers which is why airport bookstores are crammed with books purporting to reveal the innermost secrets of the corporate elite de nos jours. Rebecca Saunders has previously unearthed the "secrets" which guided Michael Dell to success as the man who first started selling computers on the Net. Now she has turned her attention to Jeff Bezos, founder of Amazon, and the Web's most talked-about entrepreneur. Her book contains one great insight - that Amazon is much more like a department store than a bookshop - and provides an interesting, if somewhat breathless, account of the origins and growth of the company, interspersed with formulations of the "10 Secrets" which allegedly explain its remarkable rise to corporate prominence. "Live and breathe e-commerce" is Rule One, for example, while Rule Seven exhorts us to "Develop unbeatable logistics". They all look plausible but then so is motherhood and apple pie. One is left with the feeling that if success in business could be attained by following rules then we would all be as rich as Jeff Bezos. He must be doing something right, though. Otherwise you wouldn't be reading this.' - John Naughton.
The Author
Rebecca Saunders is a freelance journalist based in New York City.
