Categories, Collections, Filters & Keywords : Second Hand Books Non-Fiction Latest Books Keywords_Business Hardback with Dust Jacket Hardback Fiction Economics Business & Money Book Type & Condition_Second Hand Books Book Type & Condition_Second Hand - Very Good Book Format_Hardback
Aaron Goldman - Everything I Know About Marketing I Learned From Google (2nd Hand Hardback)
SKU B004100
Original price
£9.95
-
Original price
£9.95
Original price
£9.95
£9.95
-
£9.95
Current price
£9.95
Synopsis / AI Summary
Aaron Goldman's Everything I Know About Marketing I Learned From Google is an entertaining and practical guide that uses Google's own business principles - from search and display to analytics and beyond - as a framework for modern marketing strategy.
Drawing on Google's ten core philosophies, Goldman translates the tech giant's approach into actionable lessons for marketers at any level, blending sharp insight with a light touch that makes even complex digital concepts accessible and engaging.
Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include :
Tap into the Wisdom of Crowds : Get the signals you need directly from your customers.
Keep It Simple, Stupid : Craft messages people can grasp in a nanosecond and pass along.
Don’t Interrupt : Join the conversation - but avoid disrupting it.
Act Like Content : Provide value, not sales pitches.
Test Everything : Take no detail of your programme for granted; you can always improve.
Show Off Your Assets : Distribute your brand everywhere.
Not only a business classic, also a smart, readable primer for anyone looking to sharpen their marketing thinking in the digital age.
Details
- Format : Standard 2nd Hand Hardback with Dust Jacket
- Condition : Very Good
- Category : Non-Fiction - Economics, Business & Money
- Published : 2011 (McGraw Hill - USA)
- ISBN : 9780071742894
- SKU : B004100
- PPC : SP500gm
- RRP : $26.95
- Quantity Available : 1 only.
External Reviews
"An essential book." - Brian Morrissey, Digital Editor, Newsweek.
“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” - Brian Morrissey, Digital Editor, Adweek.
“An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” - Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki.
The Author
Aaron Goldman is a marketing executive, author, and speaker with over two decades of experience in digital advertising. He has held senior roles at major agencies and technology companies, including serving as Chief Marketing Officer at Medialink and as a senior executive at Resolution Media, an Omnicom Group company. A long-time student of Google's business philosophy, Goldman has written extensively on search marketing, brand strategy, and the intersection of technology and advertising. He is a regular contributor to industry publications and a sought-after voice on digital marketing trends.
