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Muhammad Yunus - Creating A World Without Poverty (2nd Hand Hardback)

£4.75
SKU B001205
  • Format : Standard 2nd Hand Hardback with Dust Jacket
  • Condition : As New
  • Category : Non-Fiction - Economics, Business & Money
  • Published : 2007 (Public Affairs)
  • ISBN : 9781586484934
  • SKU : B001205
  • PPC : SP500gm
  • RRP : £15.99 (Unclipped)
  • Quantity Available : 1 only.

Yunus posits that the panacea to poverty is a new business paradigm. Social business, he calls it.

As you read his description of it, the idealist in you (who, it turns out, didn’t leave) starts to perk up. And with good cause. He delivers an idea that bears an elegant simplicity. It is important, in his opinion, to rethink the way business is carried out and social business may just be the way to solve society’s issues.

A common feature of big business everywhere is the world is the idea of the ‘double bottom line’ - the notion that a company should be able to make profit while making a social difference.

As attractive as that may sound this book presents it as an idyll that is well nigh impossible.

Capitalism in and of itself can be the engine that drives change without pushing for this double bottom line. Yunus started Grameen Bank after a stint teaching economics at university level in the United States and in his native Bangladesh. This is no light assertion from a man who has an advanced understanding of the economic system that most of the world is pivoted on.

Creating a World Without Poverty reveals the next phase in a hopeful economic and social revolution that is already underway.

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