Scott Galloway - The Four (2nd Hand Paperback)
ISBN / GTIN-13 : 9780735213678
Subtitled : The Hidden DNA of Amazon, Apple, Facebook & Google.
Sunday Times & New York Times Bestseller.
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
- Format : Standard 2nd Hand Paperback
- Condition : Very Good
- Category : Non-Fiction - Science & Technology
- Published : 2017 (This Edition 2017 - Penguin / Portfolio USA)
- ISBN : 9780735213678
- SKU : B003085
- PPC : SP350gm
- RRP : $17.00
- Quantity Available : 1 only.
"This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again." - Jonah Berger, author of Contagious.
"Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently." - Calvin McDonald, CEO of Sephora.
"The Four is an essential, wide-ranging powerhouse of a book that, like Scott Galloway himself, marries equal parts incisive, entertaining, and biting. As in his legendary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read." - Adam Alter, author of Drunk Tank Pink.
"If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven't come across him. Or her." - Philip Elmer-DeWitt, Fortune.
"An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you're informed." - 800-CEO-READ.
"Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance." - Brad Stone, Bloomberg Technology.
"Unputdownable and brilliant analysis of why the four digital giants are successful and all the underhanded ways they get you to do things and buy stuff." Amazon Review.
Scott Galloway is a professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur.
In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His Prof G and Pivot podcasts, No Mercy / No Malice weekly blog, and Prof G YouTube channel reach millions worldwide.
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