Search Engine Optimisation For Dummies (3rd Edition) (2nd Hand Paperback)
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that’s what search engine optimisation is all about.
Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this 3rd edition is updated to cover the changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your web site. Find out which search engines matter most, what they look for (and what they hate) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.
You’ll discover how to : Plan a search engine strategy Build pages that offer visibility - Make your site rank high with the most important search engines - Avoid things that search engines don’t like (and tricks that might actually get your site penalised) - Use Google universal search, image search optimisation, XML sitemaps, and more.
Choose the right keywords, track and measure your results -Increase your exposure with shopping directories and retailers - Boost your position with popular links and social networking sites - Use Pay-Per-Click in ways that get the most bang for your advertising buck.
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
- Format : Larger Square 2nd Hand Paperback
- Condition : Very Good
- Category : Non-Fiction - Education, Textbooks & How-To Books
- Published : 2008 (Wiley - 3rd Edition)
- ISBN : 9760470262702
- SKU : B001793
- PPC : SP450gm
- RRP : £19.99
- Quantity Available : 1 only.
" . . . seriously, Peter Kent, the author, has done a tremendous job explaining and demystifying SEO in this book with nice separate chapters and step by step explanations." - Goodreads Review.
Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.
Guarantee & Refunds
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
All books and other items are covered by our 14 Day (No Questions Asked) Money Back Guarantee - this is comprised of purchase price and postage paid, but will usually not cover the cost of return postage. Books and other items must be returned, in the same condition as sold, to qualify for this refund. Refunds will be processed immeadiately upon return of books or other items.
However . . . number of books returned since the launch of this website in 2018 - None ! Please don't worry about the quality of any book you purchase - it'll be exactly as described in the Details section.
Ordering & Delivery
No minimum order & a simple checkout procedure. Debit & Credit Cards, Paypal, Apple Pay, Google Pay, Shop Pay & American Express, etc, all accepted. All books & other items are in stock and ready for immediate dispatch (the same or the next business day), via local delivery, standard Royal Mail post or courier.
- Free Local Delivery for large parts of the Glasgow North Area (automatically applied for qualifying postcodes) (1-2 Days).
- Standard UK Postal or Courier Delivery only £1.00 per order on orders under £10.00 (2-5 Days).
- Free UK Postal or Courier Delivery on orders over £10.00 (2-5 Days).
- UK 2 Day+ Preferred Courier delivery option (weight-based) now also available at the checkout stage (2-3 Days).
- International Delivery is available to most larger countries - charges & delivery times detailed here.
Delivery choices & costs can be calculated and checked on the Cart Page before advancing to the Checkout Page.
UK Delivery (Local, Post or Courier) :